Here is what Benedicte, the owner of Born to Play Productions has to say about their vision for productions: "When I was a child I loved the BBC production of The Royal Ballet's Beatrix Potter's fairytales. I could watch it over and over again. The Music Box is truly inspired by this experience.

I feel we are ground breakers in the DVD market for children with our innovative and interactive dance along fairytale concept. We take children seriously and we go against the mainstream networks by making a show which gives children the time to develop their own creativity and learn choreography that actually works for 4-7 years olds.

A lot of entertainment for children these days are produced in such a fast pace, which I believe has a result of lowering the children's attention span. According to the American Academy of Pediatrics (AAP), kids in the United States watch about 4 hours of TV a day—even though the AAP guidelines say that kids older than2 should watch no more than 1-2 hours a day of quality programming.

Producing children's entertainment myself, I am not against TV, but our goal is that our products will help children to develop skills they need to grow cognitively, physically, socially and emotionally.

The Music Box will get your child off the couch, and it can be a great tool for parents or preschool teachers to interact with the children. When the TV is turned off, the ultimate goal is that the kids will dance to music and make up their own stories as I did when I was a child."